In June 2011, the Electric Daisy Carnival, an electronic dance music festival, moved into Las Vegas for three days, drawing 230,000 folks to the Las Vegas Motor Speedway.
By 2014, attendance at Electric Daisy had enhanced to far more than 400,000, and a new genre of Sin City tourism was born.
It wasn’t the city’s 1st music festival, but according to Pat Christenson, president of Las Vegas Events, it kickstarted “the complete festival movement.”
“We’re confident we’re going to sell a million or a lot more tickets in 2015 to just festivals,” Christenson mentioned.
Hundreds of thousands of people have traveled to Las Vegas to attend its developing number of music festivals.
The two-day iHeartRadio Music Festival has attracted popular musicians to the MGM Grand Garden Arena each and every September, and Life Is Gorgeous, a festival now in its second year, spreads music, education, visual art and culinary offerings more than 15 downtown city blocks for three days in October.
“We’re the entertainment capital of the globe, so it really is only all-natural that at some point we have been going to begin having a lot of festivals in our backyard,” stated Craig Nyman, head of music and reside performances for Life Is Stunning.
MGM Resorts International is banking on this music festival craze by utilizing the lot across from the Luxor called MGM Resorts Village as the site for Route 91, a nation music festival, and Rock ‘n Roll Wine Amplified Festival, each held this month.
City of Rock
The company is also developing a dedicated festival area on the corner of Las Vegas Boulevard and Sahara Avenue known as the City of Rock.
This permanent, open-air concert venue will be spread out over 37 acres, home six stages and hold 85,000 people.
City of Rock will host Rock in Rio’s U.S. debut occasion in May. Scheduled performers for that event include Metallica, Linkin Park, Taylor Swift and No Doubt.
Component of what draws music festivals to Las Vegas is the city’s international airport as effectively as the city’s plentiful accommodations presented at a selection of cost points.
‘Room for opportunity’
Each Christenson and Nyman noted that this burgeoning festival scene adds to Las Vegas’ all round appeal as a holiday location.
“As a city, we have so considerably to offer you, and I consider we should hold much more massive-scale events,” Nyman said. “There’s so significantly room for chance to assist boost people’s awareness of our city as the entertainment capital if we grow to be identified as a festival hub.”