By Michael B. Baker
Outgoing JetBlue CEO David Barger mentioned in addition to being “pleasantly surprised” by the level of interest he has seen for Mint from corporate travel departments, the carrier also has seen “strong demand, notably from JetBlue buyers who did not fly JetBlue on [transcontinental] routes.” Mint, which delivers lie-flat seats and enhanced amenities, began in June on a single daily flight between New York Kennedy and Los Angeles. By the end of this year, JetBlue plans to offer you Mint on seven every day flights amongst the two airports and is adding it to its JFK-San Francisco route on Oct. 26, according to Barger.
Robust demand for Mint also spurred JetBlue lately to restructure its fares by bumping up the prime price, he added. When launched, Mint initially had three fare classes: nonrefundable fare levels of $ 599 and $ 799 and a refundable fare of $ 999. Beneath the new structure, the most expensive fare has been changed to a “walk-up nonrefundable” fare, with a new $ 1,209 refundable fare level added, said JetBlue president Robin Hayes, who will take over as CEO on Feb. 16.
For the third quarter, JetBlue reported net revenue of $ 79 million, up from $ 71 million in the third quarter of 2013. Operating revenues have been $ 1.5 billion, a third-quarter record for the airline.
Targeted traffic measured in revenue passenger miles enhanced 5.9% year more than year, and capacity increased 4.five%. JetBlue’s load factor in the quarter was up 1.two percentage points to 86.two%. The carrier projects its capacity will enhance among five% and 7% in the fourth quarter.
The carrier’s typical third-quarter fare improved .five% year over year to $ 165.80, and passenger income per accessible seat mile elevated 2.four%. Passenger yield elevated .9% year over year.
Source: Company Travel News