Contiki is seeing a 25% year-over-year increase in sales through travel agents after introducing a five-person trade sales team last year.
Bookings over all up in double digits, said Melissa da Silva, president of Contiki in the U.S. She said that part of that is due to the increase in sales generated by travel agencies.
The five-person sales team works with agents to help them develop marketing plans to attract millennials.
Contiki has introduced six new destinations: Morocco, Portugal, Belize, Colombia, Guatemala and Japan.
It has also revamped its website for travel agents, making its booking engine simpler, da Silva said.
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